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Does Design Impact Online Marketing?
Just read Roger C. Parker's latest book, "Design to Sell." He is a well-known marketing expert who trains 'non-designers'
how to create well-designed marketing programs. What I particulary found interesting about Roger's work is that all of his blogs,
books, newsletters, etc; are an example of how great design can enhance the reader's understanding of the material.
You can download two free chapters of the book and signup for his Design to Sell Newsletter. It's well worth your time.
Design is an integral part of marketing. Companies like Target have grown
exponentially, because they understand that good design doesn't have to cost more. The key is that you have to give it the time and
attention it requires. If you do, you'll have a competitive edge.
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